Mobile App Development
A mobile app competes with every other icon on the device. We build for the constraints that actually decide whether it gets opened twice: launch speed, offline behaviour, battery, and a first session that explains itself.
Typically the right fit when
What you get from us
The decisions made in week one determine what the app costs for the next three years.
We recommend native or cross-platform based on your feature set and budget, and we explain the trade-off rather than defaulting to whichever is faster for us.
Patchy connectivity, older devices and background restrictions are tested during development, not discovered in your reviews.
Listing assets, review guidelines, privacy disclosures and the back-and-forth with app review are part of the engagement.
Crash reporting and funnel analytics ship with the first release, so the second release is informed by data instead of opinion.
There is no universally correct answer, and any agency that gives you one without seeing your feature list is telling you what suits them. Here is how we reason about it.
Consideration
Native
Cross-platform
Native
Full access on day one, including new OS features the moment they ship.
Cross-platform
Most capability is covered; niche or brand-new APIs may need a native module.
Native
Two codebases, so roughly 1.7–2× the build and maintenance effort.
Cross-platform
One codebase covering both, typically 55–70% of the native cost.
Native
Platform-idiomatic by default — gestures and transitions match the OS exactly.
Cross-platform
Very close for standard patterns; heavily custom motion takes extra work.
Native
Highest. The right choice for real-time graphics or sustained processing.
Cross-platform
More than sufficient for content, commerce and workflow applications.
Native
Needs Swift and Kotlin skills in-house to maintain independently.
Cross-platform
A single JavaScript or Dart team can own the whole product.
In practice most products we scope land on cross-platform, and we say so when they do. We recommend native when the feature list genuinely requires it — not as an upsell.
Capabilities
Whole products, or a specific piece of one — store presence, messaging and instrumentation are all scopeable on their own.
Native Swift applications for iPhone and iPad that follow current Apple interface conventions.
Kotlin applications built against Material guidelines and the realities of device fragmentation.
React Native and Flutter apps sharing one codebase where the feature set genuinely allows it.
Listing copy, keywords, screenshots and release sequencing planned for discoverability.
Segmented notifications that bring users back without training them to disable alerts.
Event tracking, retention cohorts and crash monitoring wired to dashboards you can read.
Stack
We work across both native toolchains and the two mature cross-platform frameworks, which is what makes the recommendation an honest one.
Store submission, signing and release management are handled as part of the engagement rather than left with your team.
How it runs
Internal builds go out continuously, so nobody is waiting until the end to find out how it feels on a real device.
We work through your feature list, target devices and budget, then put the native-versus-cross-platform recommendation in writing.
Onboarding, core loop and permission prompts designed around the first ninety seconds, which is where most apps are lost.
Regular TestFlight and Play internal builds so you are using the app on your own device throughout, not at the end.
Real-device testing across screen sizes and OS versions, plus offline, low-battery and interrupted-session cases.
Store listings prepared, review responses handled, and a staged rollout with crash monitoring in place.
Deliverables
Including the operational pieces most app projects forget until the first bad release.
Questions
It depends on how much of your app touches platform-specific capability. Heavy camera, Bluetooth, background processing or platform-idiomatic interaction favours native. Content, commerce and workflow apps are usually well served by React Native or Flutter at meaningfully lower cost. We make the call with you in the first week.
Yes. That includes listing assets, privacy and data-use disclosures, age ratings, and responding to review feedback until the app is live.
Usually. We begin with an audit covering dependency health, build reproducibility and crash data, then give you an honest read on whether continuing is cheaper than restarting.
If your users need it to, yes — and we will raise it in scoping if we think they do. Local caching and conflict resolution are design decisions best made early rather than bolted on.
Tell us what it needs to do and who is meant to open it daily. We will recommend a platform and a realistic first release.
No obligation. We will tell you if we are not the right fit.
Research-led interface design that makes complex products feel obvious to use.
Custom web applications and internal platforms engineered to hold up in production.
Dashboards and reporting that answer the questions your team keeps asking.
